Starting a blog in 2019 is pretty easy to do. Starting a blog that anyone reads is a whole other tale. If you don’t have readers then what’s the point of it all?
Getting people to visit your blog is tough. You need to know the ins and outs of digital marketing. Letting readers come to you isn’t how it works. You’ve got to figure out how to appeal to people’s wants and needs in your blog, then they’ll come.
At some point, you’ll want to monetize that car blog of yours, as well. In this post, we’ll take a step-by-step approach to show you how you can grow your blog from inception to money maker. It’s not a complicated process, but one that requires hard work, research, and dedication.
Let’s not dilly dally any longer, here’s how to start a successful car blog.
Finding Your Niche
Before you even consider getting a domain and a site builder, you’re going to need to figure out what your niche is going to be. Sure, you know that you want to write about cars, but that’s a broad topic.
Narrow your focus in order to create the best product and appeal to the most visitors.
Do you want to write about car repairs? What about writing reviews of new cars hitting the market? Could it be a car news blog? Or maybe a classic car retrospective?
As you can see, there are many options when it comes to blogging about cars. If you can avoid it, don’t make your blog too broad in scope.
Once you’ve narrowed down your blog topics to a few choices, use some basic criteria to help you make your final decision.
First being, do you see yourself being able to write about the topic for a long period of time? If not, then it’s not worth you pouring all of your hard work into.
Secondly, how many other blogs about the topic are there already on the web?
You don’t want to put yourself behind the 8-ball before you even start. If there are already two or three blogs that act as an authority on that specific topic, you’re going to have a hard time breaking through.
After you’ve carefully considered your topic, you can begin the process of naming and finding a domain for your blog.
Now that you’ve decided on a topic, you can start going through the actual act of starting the blog. Finding a good domain and website builder will make your life easier when you’re posting and maintaining your blog.
Most new blogs and websites are built using the free site builder, WordPress. Using WordPress, you can set up and customize your page without any knowledge of coding.
When you search for a web host, it’s important to keep cost in mind. It’s easy to be overwhelmed with the number of options when it comes to domain and web hosting.
Go for something that suits your needs and try to ensure that the company that is hosting you is reputable. Bogus hosting companies are the source of a lot of scams on the internet.
If you’re looking for a one-stop shop, you can also go with a paid site builder that also hosts your website. Things like Squarespace and Wix do this.
They usually have easy to use, drag-and-drop style web builders, similar to WordPress.
Before you start designing the aesthetic of your new car blog, you’ll have to come up with a domain name. The trick here is to keep it simple.
No one will want to type in anything too long-winded. Concise, keyword driven domain names that describe what the blog is and where it’s based are the most successful.
When you’ve got the host, domain, and look of your blog figured out, you’ll be ready to launch the site! Now, we’ll have to figure out how to get visitors.
Marketing Your Blog
You may have heard or read the phrase “content is king” during your research leading up to the launch of your blog. It’s true, your content is the most important part of this blog. It’s how you’ll keep your readers around. But, how do you get them there in the first place?
Familiarizing yourself with current digital marketing practices will be very important to the success of your new car blog. Blogs and vlogs benefit greatly from SEO and famoid youtube in getting more readers and viewers.
To find out how to optimize your blog, do some research on the keywords that you should be using to get Google’s attention.
You can find great SEO keyword tools online to help you. They’ll show you what keywords you can use, specific to the content, to bolster your standing on the SERP.
Using keywords is super important for the online visibility of your blog, but you need to be careful not to overstuff your posts with keywords. Use them naturally throughout your posts and always consider who you’re writing for.
If your writing isn’t natural, you won’t get any return readers.
Promote your blog on your social media accounts. Social media is still the best way to promote for free on the internet. Everyone uses it and you can let your personality shine through your posts, then direct people’s attention to your blog.
Eventually, when you get a strong reader base, you can try to monetize all of your hard work.
Monetize Your Blog
Having a dedicated base of readers will make your blog attractive to companies trying to market their product. There are several ways that you’ll be able to leverage your blog’s popularity into financial gain.
Many huge corporations will have affiliate marketing programs to get cheap promotion through blogs. It starts with you writing about a company’s product, only ones relevant to your niche, otherwise, it won’t make sense.
When you link to a specific product, if one of your readers clicks on the link and then purchases it, you’ll get a small cut of the sale. It’s a great no-cost way for you to earn a little dough.
Another thing you can do is house banner ads on your blog. With these, you’ll essentially be paid rent for the ad space on your site. If its successful for the company, then it’ll be successful for you as well.
A third way that you can make money is by writing sponsored reviews on your blog.
Paid sponsored reviews are always required to be positive, but if it’s a product that you’ve used and want to pass on to your readers, then there’s no harm in it.
Start Your Car Blog Today
Why wait? Your readers await your first post, so you may as well get the ball rolling on this new car blog. With informational and entertaining car content, you’ll rise up the car blog ranks in no time.
Car enthusiasts will provide you with a loyal reader-base for you to build your enterprise on.