Rolls-Royce Cullinan SUV name confirmed, official photos released

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We have known the upcoming Rolls-Royce luxury is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new “high-bodied vehicle,” carefully steering around the SUV moniker.

“The name has been hiding in plain sight since we revealed it as the project name some years ago,” says Rolls-Royce CEO Torsten Müller-Ötvös. “It is the most fitting name for our extraordinary new product. is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

At the same time, Rolls-Royce also new of the Cullinan, though it is still wearing camouflage. One of the depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle’s introduction is planned to lift the brand’s yearly sales to 5,000 units per year, as they fell to 3,362 in 2017.

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