Owner of Toms River Volkswagen Tom McMenamin knows that sometimes bad credit can happen to good people, so he wanted to open up his business to the community, no matter a person’s financial standing. As a tie-in with St. Patrick’s Day weekend, the promotion is based entirely on luck.
According to Business Development Manager Megan Loder, the dealership expects people to start lining up around 6 a.m. on Saturday. At 8 a.m., the dealership will open, and customers will be welcomed to sit in any of the unlocked pre-owned 2002-2018 cars on the lot. At 10 a.m., a dealership representative will come out to the lot and start slashing prices on every car. Each person will then have the opportunity to take the car, pass it to a next-most-interested person sitting in the passenger seat (if there is one), or pass on it altogether.
Some prices will drop from $10,000 to $8,000, for example, but three lucky customers will see their cars’ price drop to $1. As in 100 pennies. It is important to note that the customer will still have to pay any fees and taxes on the car, so it’s not technically a $1 car. But still, close enough.
This is the first time the dealership has run this type of promotion, but if it’s successful, maybe it will become a new St. Pat’s tradition.