“In a humorous riposte to the industry’s current obsession with ever increasing dashboard screens, the concept features 21 individual ultra high-resolution screens. These curve their synchronized way across the top of the dashboard in a layout that’s at the same time both casual and coordinated.”
So yes, it’s a joke. But it’s still sort of incredible a concept like this one will exist. We don’t expect 21-screen interiors to be reality anytime soon, especially when the folks who designed it agree that it’s completely laughable, too. What comes next in the release is also a bit confusing.
Kia says this is its first pure-electric four-door passenger car — nothing wrong there. However, it then goes on to say it combines elements from “a muscular sports utility vehicle, a sleek and athletic family saloon and a versatile and spacious crossover.” SUVs and crossovers are mentioned twice there, but this is meant to be a four-door passenger car? The teaser makes it look like the concept is much more car-like than a crossover, but it could be deceiving. A hint of black cladding is shown in this side profile shot as the closest hint to its intentions of being more crossover-like.
Another interesting detail here is the evolution of Kia’s tiger nose grille we saw introduced on the Stinger. It looks like future Kia electric cars will have a “tiger mask” (ha) instead of a traditional flow-through grille. We dig the normal design itself on the Stinger, and the teaser itself doesn’t disappoint. The car/crossover/combination thereof will be revealed in Geneva on March 5, so check back then to see the full concept.